2011: August 30 to September 16, 2011; 2013: Q1 2013; 2015: February 23 to March 13, 2015
Number of respondents
2011: n = 28,000 in 55 countries worldwide; 2013: n = 29,000 in 58 countries; 2015: n > 30,000 in 60 countries
Special properties
respondents with internet access only
Supplementary notes
In 2011, 28,000 people were interviewed worldwide. In 2013, 29,000 people were interviewed worldwide. In 2015, more than 30,000 people were interviewed worldwide. The study does not provide a separate number for the Asia Pacific region only.
Citation formats
Consumer trust in advertising in the Asia Pacific region 2011-2015
The graph presents levels of consumer trust in advertising in the Asia Pacific region in 2011, 2013 and 2015. Personal recommendation was the most trusted form of advertising in 2011, with ** percent of respondents stating that they somewhat or completely trusted recommendation they get from people they know.
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Nielsen, & Website (lighthouseinsights.in). (October 2, 2015). To what extent do you trust the following forms of advertising? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/222735/consumer-trust-in-advertising-in-the-asia-pacific-region/
Nielsen, und Website (lighthouseinsights.in). "To what extent do you trust the following forms of advertising?." Chart. October 2, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/222735/consumer-trust-in-advertising-in-the-asia-pacific-region/
Nielsen, Website (lighthouseinsights.in). (2015). To what extent do you trust the following forms of advertising?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/222735/consumer-trust-in-advertising-in-the-asia-pacific-region/
Nielsen, and Website (lighthouseinsights.in). "To What Extent Do You Trust The following Forms of Advertising?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Oct 2015, /statistics/222735/consumer-trust-in-advertising-in-the-asia-pacific-region/
Nielsen & Website (lighthouseinsights.in), To what extent do you trust the following forms of advertising? ÌÇÐÄÆƽâ°æ, /statistics/222735/consumer-trust-in-advertising-in-the-asia-pacific-region/ (last visited August 01, 2026)
To what extent do you trust the following forms of advertising? [Graph], Nielsen, & Website (lighthouseinsights.in), October 2, 2015. [Online]. Available: /statistics/222735/consumer-trust-in-advertising-in-the-asia-pacific-region/
