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Level of trust in advertising across media in India in 2024

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Source

Release date

August 2024

Region

India

Survey time period

2024

Number of respondents

12,810 respondents

Supplementary notes

The source did not specify the date of survey.

Citation formats

Level of trust in ads across media India 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 25, 2024

When asked about their level of trust in advertisements across media such as print, digital, radio, and television in India, more than half the survey respondents revealed having low levels of trust in 2024. Another ** percent of respondents reported having zero trust in advertising across all the media formats. Misleading advertisements surged in India since the onset of the *** pandemic.

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Topics

Public relations in IndiaAdvertising industry in IndiaDigital marketing in IndiaAI usage in marketing in IndiaPublic relations in the United States
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