Leading business functions typically involved in thought leadership development at organizations according to business-to-business (B2B) marketers worldwide as of March 2026
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As of March 2026, approximately ** percent of business-to-business (B2B) marketers surveyed worldwide said the marketing and/or content business functions were typically involved in thought leadership development at their organizations. The sales and/or business development department followed, cited by ** percent of respondents.
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iResearch Services. (July 1, 2026). Leading business functions typically involved in thought leadership development at organizations according to business-to-business (B2B) marketers worldwide as of March 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1665392/thought-leadership-areas-b2b-worldwide/
iResearch Services. "Leading business functions typically involved in thought leadership development at organizations according to business-to-business (B2B) marketers worldwide as of March 2026." Chart. July 1, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1665392/thought-leadership-areas-b2b-worldwide/
iResearch Services. (2026). Leading business functions typically involved in thought leadership development at organizations according to business-to-business (B2B) marketers worldwide as of March 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1665392/thought-leadership-areas-b2b-worldwide/
iResearch Services. "Leading Business Functions Typically Involved in Thought Leadership Development at Organizations According to Business-to-business (B2b) Marketers Worldwide as of March 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2026, /statistics/1665392/thought-leadership-areas-b2b-worldwide/
iResearch Services, Leading business functions typically involved in thought leadership development at organizations according to business-to-business (B2B) marketers worldwide as of March 2026 ÌÇÐÄÆƽâ°æ, /statistics/1665392/thought-leadership-areas-b2b-worldwide/ (last visited July 30, 2026)
Leading business functions typically involved in thought leadership development at organizations according to business-to-business (B2B) marketers worldwide as of March 2026 [Graph], iResearch Services, July 1, 2026. [Online]. Available: /statistics/1665392/thought-leadership-areas-b2b-worldwide/
