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Main methods of product or service research before making a large purchase according to consumers in Canada as of July 2024, by age group

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Source

Release date

July 2024

Region

Canada

Survey time period

May 16 to 17, 2024

Number of respondents

1,018 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Citation formats

Consumer pre-purchase research methods in Canada 2024, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 6, 2025

According to a 2024 survey, conducted among consumers in Canada, ** percent of the respondents between the ages of ** and ** stated that they would mostly research a product or service on YouTube before making a large purchase. Among the respondents over **, ** percent of consumers would ask family and friends.

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