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Distribution of digital advertising spending in Brazil in 2025, by channel
Distribution of digital advertising spending in Brazil 2025, by channel
In 2025, social media accounted for ** percent of digital advertising spending in Brazil. Search followed with almost ** percent, while portals and verticals (or "vortals") held a share of less than ** percent.
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IAB Brasil. (April 27, 2026). Distribution of digital advertising spending in Brazil in 2025, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/388821/social-media-ad-spend-brazil/
IAB Brasil. "Distribution of digital advertising spending in Brazil in 2025, by channel." Chart. April 27, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/388821/social-media-ad-spend-brazil/
IAB Brasil. (2026). Distribution of digital advertising spending in Brazil in 2025, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/388821/social-media-ad-spend-brazil/
IAB Brasil. "Distribution of Digital Advertising Spending in Brazil in 2025, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Apr 2026, /statistics/388821/social-media-ad-spend-brazil/
IAB Brasil, Distribution of digital advertising spending in Brazil in 2025, by channel ÌÇÐÄÆƽâ°æ, /statistics/388821/social-media-ad-spend-brazil/ (last visited July 23, 2026)
Distribution of digital advertising spending in Brazil in 2025, by channel [Graph], IAB Brasil, April 27, 2026. [Online]. Available: /statistics/388821/social-media-ad-spend-brazil/
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