ÌÇÐÄÆƽâ°æ

Percentage of social media or video platform adult users thinking brands on TikTok miss the mark or fail to connect with Latin American culture in selected countries in Latin America as of October 2024

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

February 2025

Region

Argentina, Brazil, Colombia, Mexico

Survey time period

October 2024

Number of respondents

2,000 respondents

Age group

18-45 years

Special properties

among people using social media or video platforms at least weekly; only respondents answering "some do, but many miss the mark" and "no, they often fail to connect with local culture"

Supplementary notes

This question was phrased by the source as follows: "Do you feel brands understand how to engage with Latin American culture on TikTok?"

The source adds that 500 individuals were surveyed in each participant country.

Citation formats

Perception of brands on TikTok failing to connect with cultures in Latin America 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 5, 2025

During an October 2024 survey across four countries in Latin America, approximately ** percent of responding social media and video users aged 18 to 45 in Argentina and Mexico said either many brands miss the mark or that they all often fail to connect with Latin American culture on TikTok. In Colombia and Brazil, respectively ** and ** percent of participants said the same.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

9

About the region

10

Selected statistics

10

Other regions

10

Related statistics

10

Further Content: You might find this interesting as well

Topics

Social media advertising and marketing in EuropeSocial media advertising and marketing worldwideMobile advertising and marketing in EuropeInfluencer marketing in EuropeInstagram in Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.