During a 2025 survey carried out among marketers from the United Kingdom (UK), roughly ** percent of respondents stated that they considered social media marketing the most overrated marketing skill. Artificial intelligence ranked second, named by ** percent of responding marketers.
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Marketing Week. (April 2, 2025). Share of marketers who found selected marketing skills overrated in the United Kingdom (UK) as of April 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/296953/skills-marketing-uk/
Marketing Week. "Share of marketers who found selected marketing skills overrated in the United Kingdom (UK) as of April 2025." Chart. April 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/296953/skills-marketing-uk/
Marketing Week. (2025). Share of marketers who found selected marketing skills overrated in the United Kingdom (UK) as of April 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/296953/skills-marketing-uk/
Marketing Week. "Share of Marketers Who Found Selected Marketing Skills Overrated in The United Kingdom (Uk) as of April 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Apr 2025, /statistics/296953/skills-marketing-uk/
Marketing Week, Share of marketers who found selected marketing skills overrated in the United Kingdom (UK) as of April 2025 ÌÇÐÄÆƽâ°æ, /statistics/296953/skills-marketing-uk/ (last visited July 20, 2026)
Share of marketers who found selected marketing skills overrated in the United Kingdom (UK) as of April 2025 [Graph], Marketing Week, April 2, 2025. [Online]. Available: /statistics/296953/skills-marketing-uk/
