only among respondents who indicated being "fairly comfortable" or "very comfortable" with each circumstance
Method of interview
Online survey
Supplementary notes
* Data based in 17 markets with sample sizes varying between 500 and 2,040 for each market. The markets were Australia, Canada, Denmark, France, Germany, Hong Kong, India, Indonesia, Italy, Mexico, Poland, Singapore, Spain, Sweden, the United Arab Emirates, the United Kingdom, and the United States.
This question was phrased by the source as follows: "Do you think a brand should or should not disclose the use of artificial intelligence (AI) in each of the following circumstances?"
Missing percentage points to 100 are probably due to rounding.
Citation formats
Instances when brands should disclose AI usage according to consumers worldwide 2024
During a January 2024 survey across 17 markets worldwide, over – or ** percent – of responding consumers said brands should disclose the usage of artificial intelligence (AI) when creating a virtual ambassador. Similarly, ** percent expected such disclosure for AI-generated product pictures.
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YouGov. (June 5, 2024). Circumstances when brands should disclose the use of artificial intelligence (AI) according to consumers worldwide as of January 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1478036/circumstances-brands-disclose-ai-worldwide/
YouGov. "Circumstances when brands should disclose the use of artificial intelligence (AI) according to consumers worldwide as of January 2024." Chart. June 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1478036/circumstances-brands-disclose-ai-worldwide/
YouGov. (2024). Circumstances when brands should disclose the use of artificial intelligence (AI) according to consumers worldwide as of January 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1478036/circumstances-brands-disclose-ai-worldwide/
YouGov. "Circumstances When Brands Should Disclose The Use of Artificial Intelligence (Ai) According to Consumers Worldwide as of January 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jun 2024, /statistics/1478036/circumstances-brands-disclose-ai-worldwide/
YouGov, Circumstances when brands should disclose the use of artificial intelligence (AI) according to consumers worldwide as of January 2024 ÌÇÐÄÆƽâ°æ, /statistics/1478036/circumstances-brands-disclose-ai-worldwide/ (last visited July 28, 2026)
Circumstances when brands should disclose the use of artificial intelligence (AI) according to consumers worldwide as of January 2024 [Graph], YouGov, June 5, 2024. [Online]. Available: /statistics/1478036/circumstances-brands-disclose-ai-worldwide/
