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Future impact of generative artificial intelligence (genAI) on advertising agencies according to agency executives worldwide as of April 2025

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Sources

Release date

May 2025

Region

Worldwide, North America

Survey time period

as of April 2025

Number of respondents

170 respondents

Special properties

among senior respondents from North American and global advertising agencies

Supplementary notes

The source does not provide information about the date of survey. Date provided is the release date.

Citation formats

Impact of AI on ad agencies worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, May 27, 2025

During a 2025 survey, roughly ** percent of responding executives from North American and global advertising agencies said they believed generative artificial intelligence (genAI) would have a (somewhat or mostly) positive impact on advertising agencies. The remaining ** percent were of the opposite opinion.

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Statistics on " Advertising worldwide "

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Other statistics that may interest you Advertising worldwide

Overview

6

Traditional media

5

Digital & mobile

5

Agencies

7

Regional breakdown

8

Doing business

7

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Topics

Advertising worldwideAdvertising in the United StatesAdvertising in CanadaAdvertising in Latin AmericaAdvertising in Europe
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Access limited to Free Statistics. Premium Statistics are not included.
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