Level of discomfort with brands using artificial intelligence (AI) in selected advertising and communications tactics among consumers in the United States as of January 2024
Characteristic
Share of respondents
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only combined responses for "not very comfortable" and "not comfortable at all"
Method of interview
Online survey
Supplementary notes
* Data based in 17 markets with sample sizes varying between 500 and 2,040 for each market.
This question was phrased by the source as follows: "How comfortable, if at all, are you with brands using artificial intelligence (AI) in their advertising and communications in each of the following circumstances?"
Citation formats
Consumers' comfort with brands using AI in their advertising in the U.S. 2024
During a ** survey in the United States, approximately ** percent of respondents reported discomfort with brands using artificial intelligence (AI) to create a virtual ambassador. The same share of the interviewees expressed discomfort with AI-reliant product image editing.
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YouGov. (June 5, 2024). Level of discomfort with brands using artificial intelligence (AI) in selected advertising and communications tactics among consumers in the United States as of January 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1478078/comfort-ai-advertising-united-states/
YouGov. "Level of discomfort with brands using artificial intelligence (AI) in selected advertising and communications tactics among consumers in the United States as of January 2024." Chart. June 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1478078/comfort-ai-advertising-united-states/
YouGov. (2024). Level of discomfort with brands using artificial intelligence (AI) in selected advertising and communications tactics among consumers in the United States as of January 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1478078/comfort-ai-advertising-united-states/
YouGov. "Level of Discomfort with Brands Using Artificial Intelligence (Ai) in Selected Advertising and Communications Tactics among Consumers in The United States as of January 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jun 2024, /statistics/1478078/comfort-ai-advertising-united-states/
YouGov, Level of discomfort with brands using artificial intelligence (AI) in selected advertising and communications tactics among consumers in the United States as of January 2024 ÌÇÐÄÆƽâ°æ, /statistics/1478078/comfort-ai-advertising-united-states/ (last visited July 29, 2026)
Level of discomfort with brands using artificial intelligence (AI) in selected advertising and communications tactics among consumers in the United States as of January 2024 [Graph], YouGov, June 5, 2024. [Online]. Available: /statistics/1478078/comfort-ai-advertising-united-states/
