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Average number of viewers of the Winter Olympic Games in the United States in 2022 and 2026 (in millions)

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Sources

Release date

February 2026

Region

United States

Survey time period

2022 and 2026

Special properties

viewership across NBC, Peacock, NBCUniversal's digital platforms, and Versant's USA Network and CNBC

Citation formats

Viewership of the Winter Olympics in the U.S. 2022-2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 26, 2026

During the 2026 Milan Cortina Winter Olympics, an average of **** million viewers tuned in across the United States to watch the competition's coverage. This was over 90 percent higher than the 2022 Beijing Games, when it stood at ** million viewers.

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