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Percentage of viewers aware of TV ads while multitasking or not watching in the United States as of April 2026, by generation

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Sources

Release date

July 2026

Region

United States

Survey time period

as of April 2026

Number of respondents

3,000 respondents

Age group

16-74 years

Special properties

among respondents watching at least one hour of TV per week

Supplementary notes

The source does not specify the type of survey.

Percentage points exceeding 100 are probably due to rounding.

Citation formats

TV ads' awareness while multitasking or not watching in the U.S. 2026, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 20, 2026

As of April 2026, nearly in ** Gen Z (aged 16 to 29) TV viewers surveyed in the United States said they were either somewhat or very aware of what ads were playing while they were multitasking or not watching. Less than **** of responding Gen X and boomers (aged 46 to 74) reported the same awareness levels.

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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