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Share of adults who say that advertising in news increases brand trustworthiness in the United States as of September 2020

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Sources

Release date

October 2020

Region

United States

Survey time period

September 9 to 14, 2020

Number of respondents

2,029 respondents

Age group

18 to 54

Special properties

among respondents who follow weekly news

Method of interview

Online survey

Supplementary notes

Q: Suppose you noticed an advertisement that appeared in [serious/breaking news] [opinion/point of view news and information] [lighter/more entertaining news and information]. How would that affect your feelings toward the brand that was advertised, if it was a brand in this category: [ADVERTISER CATEGORY] [Results here are averaged across the 3 types of news].

Citation formats

Share of adults seeing change in brand trust due to news advertising in the U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 13, 2020
According to a study from September 2020 on the impact of news advertising, ** percent of responding U.S. adults said that they felt that a brand was much more or a little more trustworthy if they saw it advertised in news. However, another ** percent of respondents said that they felt quite the opposite.
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Topics

Inclusion and diversity in advertising and marketing in the United StatesAdvertising in the United StatesUnited States internet user demographics, by genderLGBTQ media in the U.S.Workforce diversity at online companies
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