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In-app advertising effective cost-per-mille (eCPM) in France in June 2024, by ad type & OS (in U.S. dollars)

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Source

Release date

July 2024

Region

France

Survey time period

June 2024

Citation formats

In-app ads eCPM in France 2024, by OS & ad type

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 17, 2024

In June 2024, the effective cost-per-mille (eCPM) for in-app rewarded ads for iOS in France stood at **** U.S. dollars, while the same value for Android apps was **** dollars. In the meantime, the eCPM for in-app interstitial ads for iOS was **** dollars, and the respective figure for Android stood at **** dollars.

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