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Leading challenges of using generative artificial intelligence (GenAI) for social media marketing according to marketers worldwide as of May 2024

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Sources

Release date

August 2024

Region

Worldwide

Survey time period

May 2024

Number of respondents

1,680 respondents

Special properties

among marketing, public relations (PR), sales, and customer service professionals using GenAI in social media marketing activities at least monthly

Supplementary notes

The source does not specify the survey type.
Multiple answers were possible.

The surveyed markets included Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Spain, the United Kingdom, and the United States.

Citation formats

Top GenAI challenges for social media marketing according to marketers worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 10, 2024

As of May 2024, around ** percent of marketers surveyed worldwide said maintaining authenticity was a challenge when using generative artificial intelligence (GenAI) for social media marketing. Maintaining the value of human creativity ranked second, cited by ** percent of respondents. According to the same study, the leading benefits of GenAI for global social media marketing included increased efficiency and easier idea generation.

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Statistics on " Social media and artificial intelligence "

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Other statistics that may interest you Social media and artificial intelligence

Overview

6

AI market

5

Generative AI on social media

8

AI and social media marketing

8

Concerns

8

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Topics

Artificial intelligence (AI) use in marketing Artificial intelligence (AI) worldwideMarketing technologyMarketing personalization worldwideData usage in marketing and advertising
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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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  • Premium Statistics

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