In 2025, the attitudes toward online advertising and privacy among the selected Nordic countries were similar in some regards. About ** percent of users from the Nordic countries used Virtual Private Network (VPN) for at least some online activities. Moreover, Danish internet users were more inclined than Swedes and Norwegians to decline cookies. Norwegian internet users used ad blockers more often than respondents from Sweden and Denmark. Swedish respondents expressed concern about recognizing what is real or fake online more frequently.Â
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DataReportal. (March 2, 2025). Share of internet users attitudes toward ads, privacy, and security in the Nordics as of February 2025, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1499271/share-of-internet-users-attitudes-on-ads-in-nordics/
DataReportal. "Share of internet users attitudes toward ads, privacy, and security in the Nordics as of February 2025, by country." Chart. March 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1499271/share-of-internet-users-attitudes-on-ads-in-nordics/
DataReportal. (2025). Share of internet users attitudes toward ads, privacy, and security in the Nordics as of February 2025, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1499271/share-of-internet-users-attitudes-on-ads-in-nordics/
DataReportal. "Share of Internet Users Attitudes toward Ads, Privacy, and Security in The Nordics as of February 2025, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Mar 2025, /statistics/1499271/share-of-internet-users-attitudes-on-ads-in-nordics/
DataReportal, Share of internet users attitudes toward ads, privacy, and security in the Nordics as of February 2025, by country ÌÇÐÄÆƽâ°æ, /statistics/1499271/share-of-internet-users-attitudes-on-ads-in-nordics/ (last visited July 21, 2026)
Share of internet users attitudes toward ads, privacy, and security in the Nordics as of February 2025, by country [Graph], DataReportal, March 2, 2025. [Online]. Available: /statistics/1499271/share-of-internet-users-attitudes-on-ads-in-nordics/
