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Share of adults using ad blockers and anti-tracking services worldwide as of January 2024, by device

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Sources

Release date

May 2024

Region

Worldwide

Survey time period

January 2023 to January 2024

Number of respondents

48,000 respondents

Age group

18 years and older

Special properties

48 country average

Method of interview

Online survey

Citation formats

Users of ad blockers & anti-tracking services worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, May 27, 2024

During a survey carried out between January 2023 and January 2024, **** percent of responding adult consumers from ** countries worldwide stated they had installed an ad blocker and/or anti-tracking into both their web browser and on their mobile / cellphone. * said they did not use an ad blocker or an anti-tracking service on any device.

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Advertising in CanadaAdvertising in the United StatesAdvertising worldwideAdvertising in Latin AmericaMedia usage in Canada
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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