Leading media and channels where pharmaceutical advertising is considered to resonate the most according to consumers in the United States as of August 2021, by age group
Characteristic
18-34
35-54
55+
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Question: "Thinking about pharmaceutical advertising that is relevant to your own medical needs or conditions, on which of the following mediums is this content most likely to resonate? Please select your top two channels"
Citation formats
Most resonating media for pharma advertising according to U.S. consumers 2021, by age
In a survey of consumers in the United States fielded in August 2021, respondents were asked about which media contained the most resonating pharmaceutical advertising in their opinion. Some ** percent of survey participants aged 55 and older indicated that traditional TV was such a medium, while ** percent thought the same about direct mail.
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DeepIntent. (August 26, 2021). Leading media and channels where pharmaceutical advertising is considered to resonate the most according to consumers in the United States as of August 2021, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1330398/pharma-ads-resonating-media-age-us/
DeepIntent. "Leading media and channels where pharmaceutical advertising is considered to resonate the most according to consumers in the United States as of August 2021, by age group." Chart. August 26, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1330398/pharma-ads-resonating-media-age-us/
DeepIntent. (2021). Leading media and channels where pharmaceutical advertising is considered to resonate the most according to consumers in the United States as of August 2021, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1330398/pharma-ads-resonating-media-age-us/
DeepIntent. "Leading Media and Channels Where Pharmaceutical Advertising Is Considered to Resonate The Most According to Consumers in The United States as of August 2021, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Aug 2021, /statistics/1330398/pharma-ads-resonating-media-age-us/
DeepIntent, Leading media and channels where pharmaceutical advertising is considered to resonate the most according to consumers in the United States as of August 2021, by age group ÌÇÐÄÆƽâ°æ, /statistics/1330398/pharma-ads-resonating-media-age-us/ (last visited July 22, 2026)
Leading media and channels where pharmaceutical advertising is considered to resonate the most according to consumers in the United States as of August 2021, by age group [Graph], DeepIntent, August 26, 2021. [Online]. Available: /statistics/1330398/pharma-ads-resonating-media-age-us/
