Percentage of public relations (PR) professionals using generative artificial intelligence (GenAI) to craft press release content in the United States and Canada as of July 2024
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Share of respondents
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During a July 2024 survey among public relations (PR) professionals in the United States and Canada, approximately ** percent said they did not use generative artificial intelligence (GenAI) to craft press release content but were open to doing so in the near future. Almost one-third (or ** percent) stated they did not use nor plan to adopt GenAI, while ** percent reported using the technology to produce press releases. According to the same study, PRs' leading press release-related challenge in the U.S. and Canada was not generating the anticipated pickup.
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PR Newswire. (September 18, 2024). Percentage of public relations (PR) professionals using generative artificial intelligence (GenAI) to craft press release content in the United States and Canada as of July 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1536632/pr-using-genai-press-releases-united-states-canada/
PR Newswire. "Percentage of public relations (PR) professionals using generative artificial intelligence (GenAI) to craft press release content in the United States and Canada as of July 2024." Chart. September 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1536632/pr-using-genai-press-releases-united-states-canada/
PR Newswire. (2024). Percentage of public relations (PR) professionals using generative artificial intelligence (GenAI) to craft press release content in the United States and Canada as of July 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1536632/pr-using-genai-press-releases-united-states-canada/
PR Newswire. "Percentage of Public Relations (Pr) Professionals Using Generative Artificial Intelligence (Genai) to Craft Press Release Content in The United States and Canada as of July 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Sep 2024, /statistics/1536632/pr-using-genai-press-releases-united-states-canada/
PR Newswire, Percentage of public relations (PR) professionals using generative artificial intelligence (GenAI) to craft press release content in the United States and Canada as of July 2024 ÌÇÐÄÆƽâ°æ, /statistics/1536632/pr-using-genai-press-releases-united-states-canada/ (last visited July 23, 2026)
Percentage of public relations (PR) professionals using generative artificial intelligence (GenAI) to craft press release content in the United States and Canada as of July 2024 [Graph], PR Newswire, September 18, 2024. [Online]. Available: /statistics/1536632/pr-using-genai-press-releases-united-states-canada/
