As of May 2023, ** percent of responding senior executives in B2B and B2C sales and marketing companies worldwide stated that the use of generative artificial intelligence (AI) was significant or very significant for lead identification for their organizations. Meanwhile, ** percent of respondents reported the significance of generative AI for marketing optimization.
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McKinsey & Company. (May 11, 2023). Leading generative artificial intelligence (AI) use cases with the highest estimated impact among marketers worldwide as of May 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1440694/leading-generative-artificial-intelligence-use-cases-marketers-worldwide/
McKinsey & Company. "Leading generative artificial intelligence (AI) use cases with the highest estimated impact among marketers worldwide as of May 2023." Chart. May 11, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1440694/leading-generative-artificial-intelligence-use-cases-marketers-worldwide/
McKinsey & Company. (2023). Leading generative artificial intelligence (AI) use cases with the highest estimated impact among marketers worldwide as of May 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1440694/leading-generative-artificial-intelligence-use-cases-marketers-worldwide/
McKinsey & Company. "Leading Generative Artificial Intelligence (Ai) Use Cases with The Highest Estimated Impact among Marketers Worldwide as of May 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 May 2023, /statistics/1440694/leading-generative-artificial-intelligence-use-cases-marketers-worldwide/
McKinsey & Company, Leading generative artificial intelligence (AI) use cases with the highest estimated impact among marketers worldwide as of May 2023 ÌÇÐÄÆƽâ°æ, /statistics/1440694/leading-generative-artificial-intelligence-use-cases-marketers-worldwide/ (last visited July 15, 2026)
Leading generative artificial intelligence (AI) use cases with the highest estimated impact among marketers worldwide as of May 2023 [Graph], McKinsey & Company, May 11, 2023. [Online]. Available: /statistics/1440694/leading-generative-artificial-intelligence-use-cases-marketers-worldwide/
