Adults' attitudes toward brands using generative artificial intelligence (AI) to make advertisements in the United States as of February 2023, by gender
Characteristic
Strongly support
Somewhat support
Neutral
Somewhat oppose
Strongly oppose
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As of February 2023, approximately ** percent of male adults surveyed in the United States reported strongly or somewhat supporting brands using generative artificial intelligence to make advertisements. Among women, the share stood at ** percent. Overall, little more than one-third of U.S. adults supported generative AI in ads.
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Harris Poll. (February 6, 2023). Adults' attitudes toward brands using generative artificial intelligence (AI) to make advertisements in the United States as of February 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1451241/attitudes-brands-using-generative-artificial-intelligence-ads-united-states-gender/
Harris Poll. "Adults' attitudes toward brands using generative artificial intelligence (AI) to make advertisements in the United States as of February 2023, by gender." Chart. February 6, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1451241/attitudes-brands-using-generative-artificial-intelligence-ads-united-states-gender/
Harris Poll. (2023). Adults' attitudes toward brands using generative artificial intelligence (AI) to make advertisements in the United States as of February 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1451241/attitudes-brands-using-generative-artificial-intelligence-ads-united-states-gender/
Harris Poll. "Adults' Attitudes toward Brands Using Generative Artificial Intelligence (Ai) to Make Advertisements in The United States as of February 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Feb 2023, /statistics/1451241/attitudes-brands-using-generative-artificial-intelligence-ads-united-states-gender/
Harris Poll, Adults' attitudes toward brands using generative artificial intelligence (AI) to make advertisements in the United States as of February 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1451241/attitudes-brands-using-generative-artificial-intelligence-ads-united-states-gender/ (last visited July 23, 2026)
Adults' attitudes toward brands using generative artificial intelligence (AI) to make advertisements in the United States as of February 2023, by gender [Graph], Harris Poll, February 6, 2023. [Online]. Available: /statistics/1451241/attitudes-brands-using-generative-artificial-intelligence-ads-united-states-gender/
