The number of respondents responding to the AI marketing awareness was 1,274 AI app users. For the usage of AI marketing approaches in making personal purchase decisions, the number of respondents were 1,246.Â
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Consumer familiarity of AI marketing in China 2025, by use case
Chinese AI app users had a high awareness of various AI marketing applications. According to a 2025 survey conducted in China, a neglectable *** percent of AI app users had no idea of any AI marketing use cases. Customer service agents and smart shopping assistants were the most commonly known and accepted AI marketing functions.
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iResearch. (April 2, 2025). Consumer awareness and experience of AI marketing in China as of March 2025, by use case [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1613087/china-consumer-familiarity-of-artificial-intelligence-marketing-by-use-case/
iResearch. "Consumer awareness and experience of AI marketing in China as of March 2025, by use case." Chart. April 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1613087/china-consumer-familiarity-of-artificial-intelligence-marketing-by-use-case/
iResearch. (2025). Consumer awareness and experience of AI marketing in China as of March 2025, by use case. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1613087/china-consumer-familiarity-of-artificial-intelligence-marketing-by-use-case/
iResearch. "Consumer Awareness and Experience of Ai Marketing in China as of March 2025, by Use Case." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Apr 2025, /statistics/1613087/china-consumer-familiarity-of-artificial-intelligence-marketing-by-use-case/
iResearch, Consumer awareness and experience of AI marketing in China as of March 2025, by use case ÌÇÐÄÆƽâ°æ, /statistics/1613087/china-consumer-familiarity-of-artificial-intelligence-marketing-by-use-case/ (last visited August 01, 2026)
Consumer awareness and experience of AI marketing in China as of March 2025, by use case [Graph], iResearch, April 2, 2025. [Online]. Available: /statistics/1613087/china-consumer-familiarity-of-artificial-intelligence-marketing-by-use-case/
