excluding brand activities related to beauty, skincare, and fragrance
Supplementary notes
The brand power evaluation covers luxury brands' marketing activities and channel expansion efforts in the Chinese market. A total of 953 activities from 104 luxury brands were recorded.
The measurement includes activities in ten main categories: store expansion, brand exhibition, fashion shows, collaborations, sponsorship, creative partnerships, brand ambassadors, visual communication, digital marketing and e-commerce, and other brand activities, such as customization, art installations, pop-up shops, and experiential spaces. The weighting of brand activities varies based on their importance and size.
Louis Vuitton was the most successful brand in China's luxury goods market according to a brand index evaluating the overall marketing activities and new store investments in the country. In 2023, the high-end fashion house engaged in numerous marketing initiatives, ranging from store expansion to live events to collaboration and digitalization, giving it a total of *** brand power points. Dior came in second place with a score of ***, whereas Gucci emerged as an honorable third.
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LuxeCO Intelligence. (May 13, 2024). Most successful luxury fashion brands in China in 2023, based on marketing activities index [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1480020/china-leading-luxury-brands-based-on-marketing-activities/
LuxeCO Intelligence. "Most successful luxury fashion brands in China in 2023, based on marketing activities index ." Chart. May 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1480020/china-leading-luxury-brands-based-on-marketing-activities/
LuxeCO Intelligence. (2024). Most successful luxury fashion brands in China in 2023, based on marketing activities index . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1480020/china-leading-luxury-brands-based-on-marketing-activities/
LuxeCO Intelligence. "Most Successful Luxury Fashion Brands in China in 2023, Based on Marketing Activities Index ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 May 2024, /statistics/1480020/china-leading-luxury-brands-based-on-marketing-activities/
LuxeCO Intelligence, Most successful luxury fashion brands in China in 2023, based on marketing activities index ÌÇÐÄÆƽâ°æ, /statistics/1480020/china-leading-luxury-brands-based-on-marketing-activities/ (last visited July 27, 2026)
Most successful luxury fashion brands in China in 2023, based on marketing activities index [Graph], LuxeCO Intelligence, May 13, 2024. [Online]. Available: /statistics/1480020/china-leading-luxury-brands-based-on-marketing-activities/
