Data is based on a daily monitoring of over four hundred mainstream online media brand ads in China, focusing on display and news feed advertising. It excludes search and content marketing ads.
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Leading luxury beauty brands in online advertising in China 2025
Among all luxury perfumes and cosmetics brands in China, Lancôme invested the most on online advertising in the first two months of 2025. An online ad placement index rated the French beauty house's online advertising efforts at **** million. L'Oreal's other two brands, Helena Rubinstein and YSL, ranked fourth and fifth, respectively.
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iResearch. (April 4, 2025). Largest luxury beauty brands in online advertising China in January and February 2025, based on ad placement index [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1479792/china-leading-luxury-beauty-brands-in-online-ad-placement/
iResearch. "Largest luxury beauty brands in online advertising China in January and February 2025, based on ad placement index." Chart. April 4, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1479792/china-leading-luxury-beauty-brands-in-online-ad-placement/
iResearch. (2025). Largest luxury beauty brands in online advertising China in January and February 2025, based on ad placement index. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1479792/china-leading-luxury-beauty-brands-in-online-ad-placement/
iResearch. "Largest Luxury Beauty Brands in Online Advertising China in January and February 2025, Based on Ad Placement Index." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Apr 2025, /statistics/1479792/china-leading-luxury-beauty-brands-in-online-ad-placement/
iResearch, Largest luxury beauty brands in online advertising China in January and February 2025, based on ad placement index ÌÇÐÄÆƽâ°æ, /statistics/1479792/china-leading-luxury-beauty-brands-in-online-ad-placement/ (last visited July 31, 2026)
Largest luxury beauty brands in online advertising China in January and February 2025, based on ad placement index [Graph], iResearch, April 4, 2025. [Online]. Available: /statistics/1479792/china-leading-luxury-beauty-brands-in-online-ad-placement/
