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Growth rate of online ad spend of personal luxury goods market in China from 2022 to 2025

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Source

Release date

April 2025

Region

China

Survey time period

2022 to 2025

Special properties

only the first two months of the years

Supplementary notes

According to the source, the personal luxury goods industry in this statistic includes beauty products, perfume, apparels, luggage, jewelry, watches, and other relevant categories; it excludes luxury lifestyle purchases, such as wine, spirits, luxury cars, yachts, furniture, home textiles, and other similar items.

Data is based on a daily monitoring of over four hundred mainstream online media brand ads in China, focusing on display and news feed advertising. It excludes search and content marketing ads.

Citation formats

Online ad spend change of personal luxury goods market in China 2022-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 28, 2025

In the first two months of 2025, personal luxury goods advertisers in China slightly increased the online ad spend by *** percent. High-end **** and ** brands were the major industry contributor.

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Topics

Luxury marketing in ChinaSocial media in ChinaLuxury goods market in ChinaWeChatInfluencer/KOL marketing in China
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