Online channels play a vital role to spark consumer interest in luxury goods in China. A 2024 Chinese survey result showed brands' digital channels like brand websites or apps and their official accounts on WeChat were essential channels in developing interest in luxury articles during the discovery phase, with an approval rate of ***percent. Offline initiatives, such as VIP events, pop-ups, shows, and exhibitions, were the third most effective medium after e-commerce platforms.
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Tencent, & BCG. (November 25, 2024). Major channels that spark consumer interest in luxury goods in China as of April 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1399733/china-essential-discovery-channels-among-luxury-consumers/
Tencent, und BCG. "Major channels that spark consumer interest in luxury goods in China as of April 2024." Chart. November 25, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1399733/china-essential-discovery-channels-among-luxury-consumers/
Tencent, BCG. (2024). Major channels that spark consumer interest in luxury goods in China as of April 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1399733/china-essential-discovery-channels-among-luxury-consumers/
Tencent, and BCG. "Major Channels That Spark Consumer Interest in Luxury Goods in China as of April 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Nov 2024, /statistics/1399733/china-essential-discovery-channels-among-luxury-consumers/
Tencent & BCG, Major channels that spark consumer interest in luxury goods in China as of April 2024 ÌÇÐÄÆƽâ°æ, /statistics/1399733/china-essential-discovery-channels-among-luxury-consumers/ (last visited July 24, 2026)
Major channels that spark consumer interest in luxury goods in China as of April 2024 [Graph], Tencent, & BCG, November 25, 2024. [Online]. Available: /statistics/1399733/china-essential-discovery-channels-among-luxury-consumers/
