According to the source, the personal luxury goods industry in this statistic includes beauty products, perfume, apparels, luggage, jewelry, watches, and other relevant categories; it excludes luxury lifestyle purchases, such as wine, spirits, luxury cars, yachts, furniture, home textiles, and other similar items.
Data is based on a daily monitoring of over four hundred mainstream online media brand ads in China, focusing on display and news feed advertising. It excludes search and content marketing ads.
Citation formats
Distribution of online personal luxury goods ads in China 2025, by device
Luxury goods brands in China have relied heavily on mobile advertising, which accounted for over of online ad placements in the first two months of 2025. Full-screen ads, often available in video or image format, were the most commonly used ad format among luxury advertisers.
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iResearch. (April 4, 2025). Distribution of online ad placements of the personal luxury goods industry in China in January and February 2025, by device [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1479788/china-distrobution-of-online-luxury-goods-ad-placements-by-device/
iResearch. "Distribution of online ad placements of the personal luxury goods industry in China in January and February 2025, by device." Chart. April 4, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1479788/china-distrobution-of-online-luxury-goods-ad-placements-by-device/
iResearch. (2025). Distribution of online ad placements of the personal luxury goods industry in China in January and February 2025, by device. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1479788/china-distrobution-of-online-luxury-goods-ad-placements-by-device/
iResearch. "Distribution of Online Ad Placements of The Personal Luxury Goods Industry in China in January and February 2025, by Device." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Apr 2025, /statistics/1479788/china-distrobution-of-online-luxury-goods-ad-placements-by-device/
iResearch, Distribution of online ad placements of the personal luxury goods industry in China in January and February 2025, by device ÌÇÐÄÆƽâ°æ, /statistics/1479788/china-distrobution-of-online-luxury-goods-ad-placements-by-device/ (last visited July 31, 2026)
Distribution of online ad placements of the personal luxury goods industry in China in January and February 2025, by device [Graph], iResearch, April 4, 2025. [Online]. Available: /statistics/1479788/china-distrobution-of-online-luxury-goods-ad-placements-by-device/
