According to the source, the personal luxury goods industry in this statistic includes beauty products, perfume, apparels, luggage, jewelry, watches, and other relevant categories; it excludes luxury lifestyle purchases, such as wine, spirits, luxury cars, yachts, furniture, home textiles, and other similar items.
Data is based on a daily monitoring of over four hundred mainstream online media brand ads in China, focusing on display and news feed advertising. It excludes search and content marketing ads.
Citation formats
Distribution of online personal luxury goods ads in China 2025, by ad format
The luxury goods industry in China primarily favored full-screen ads for online advertising. During the first two months of 2025, almost half of the online luxury product ads adopted this format. Pre-roll ads were another common ad format, accounting for over ** of ad placements.
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iResearch. (April 4, 2025). Distribution of online ad placements of the personal luxury goods industry in China in January and February 2025, by ad format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1479812/online-luxury-goods-ad-placements-by-ad-format/
iResearch. "Distribution of online ad placements of the personal luxury goods industry in China in January and February 2025, by ad format." Chart. April 4, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1479812/online-luxury-goods-ad-placements-by-ad-format/
iResearch. (2025). Distribution of online ad placements of the personal luxury goods industry in China in January and February 2025, by ad format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1479812/online-luxury-goods-ad-placements-by-ad-format/
iResearch. "Distribution of Online Ad Placements of The Personal Luxury Goods Industry in China in January and February 2025, by Ad Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Apr 2025, /statistics/1479812/online-luxury-goods-ad-placements-by-ad-format/
iResearch, Distribution of online ad placements of the personal luxury goods industry in China in January and February 2025, by ad format ÌÇÐÄÆƽâ°æ, /statistics/1479812/online-luxury-goods-ad-placements-by-ad-format/ (last visited July 24, 2026)
Distribution of online ad placements of the personal luxury goods industry in China in January and February 2025, by ad format [Graph], iResearch, April 4, 2025. [Online]. Available: /statistics/1479812/online-luxury-goods-ad-placements-by-ad-format/
