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Leading luxury brands in China in December 2024, by monthly digital reach

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Source

Release date

April 2025

Region

China

Survey time period

December 2024

Supplementary notes

The digital reach covers monthly active users from private domain (including official apps, WeChat mini-programs, and KOL accounts) and public domain (who viewed brand-related content on platforms like Douyin, Kuaishou, Weibo, Xiaohongshu, Bilibili, and WeChat Offical Accounts). The total amount excludes duplicated users. 

Citation formats

Leading luxury brands in China 2024, by digital reach

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 19, 2025

In December 2024, the Spanish luxury fashion brand  emerged as the most successful luxury brand online in China, with *** million online visits. Among the top ten brands, **** were watch manufacturers.

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Statistics on " Luxury goods market in China "

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Luxury goods market in ChinaGlobal personal luxury goods industryLuxury marketing in ChinaLuxury goods in EuropeChow Tai Fook Jewellery Group
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
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