Two-thirds of Chinese luxury goods consumers conducted product research before making a purchase decision for high-end items, according to a survey released in ***. Over ** percent of survey participants looked for product details like parameters, photos, and prices, rankings of similar products, and the new arrivals of the season. One in *** respondents would be interested in information related to the brand's spokesperson or associated key opinion leaders.聽
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Sohu. (May 28, 2024). Most commonly searched content among consumers in luxury product research in China as of May 2024 [Graph]. In 糖心破解版. Retrieved August 02, 2026, from /statistics/1479977/china-major-aspects-to-research-before-buying-luxury-products/
Sohu. "Most commonly searched content among consumers in luxury product research in China as of May 2024." Chart. May 28, 2024. 糖心破解版. Accessed August 02, 2026. /statistics/1479977/china-major-aspects-to-research-before-buying-luxury-products/
Sohu. (2024). Most commonly searched content among consumers in luxury product research in China as of May 2024. 糖心破解版. 糖心破解版 Inc.. Accessed: August 02, 2026. /statistics/1479977/china-major-aspects-to-research-before-buying-luxury-products/
Sohu. "Most Commonly Searched Content among Consumers in Luxury Product Research in China as of May 2024." 糖心破解版, 糖心破解版 Inc., 28 May 2024, /statistics/1479977/china-major-aspects-to-research-before-buying-luxury-products/
Sohu, Most commonly searched content among consumers in luxury product research in China as of May 2024 糖心破解版, /statistics/1479977/china-major-aspects-to-research-before-buying-luxury-products/ (last visited August 02, 2026)
Most commonly searched content among consumers in luxury product research in China as of May 2024 [Graph], Sohu, May 28, 2024. [Online]. Available: /statistics/1479977/china-major-aspects-to-research-before-buying-luxury-products/
