including personal luxury goods, i.e., fashion, accessories, jewelry, etc.; excluding luxury lifestyle articles, i.e., automotive, travel, home & interior design, etc.
Supplementary notes
*Procter & Gamble has licensing agreements for luxury fragrance brands Dolce & Gabbana, Gucci, and Hugo Boss.
Data is modeled and calculated as estimations based on a daily monitoring of over four hundred mainstream online media brand ads in China, focusing on display and news feed advertising. It excludes search and content marketing ads.
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Leading personal luxury companies in online advertising in China 2025
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iResearch. (April 4, 2025). Largest personal luxury companies in online advertising in China in January and February 2025, based on ad placement index [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1617644/china-leading-personal-luxury-advertisers-online/
iResearch. "Largest personal luxury companies in online advertising in China in January and February 2025, based on ad placement index." Chart. April 4, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1617644/china-leading-personal-luxury-advertisers-online/
iResearch. (2025). Largest personal luxury companies in online advertising in China in January and February 2025, based on ad placement index. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1617644/china-leading-personal-luxury-advertisers-online/
iResearch. "Largest Personal Luxury Companies in Online Advertising in China in January and February 2025, Based on Ad Placement Index." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Apr 2025, /statistics/1617644/china-leading-personal-luxury-advertisers-online/
iResearch, Largest personal luxury companies in online advertising in China in January and February 2025, based on ad placement index ÌÇÐÄÆÆ½â°æ, /statistics/1617644/china-leading-personal-luxury-advertisers-online/ (last visited July 27, 2026)
Largest personal luxury companies in online advertising in China in January and February 2025, based on ad placement index [Graph], iResearch, April 4, 2025. [Online]. Available: /statistics/1617644/china-leading-personal-luxury-advertisers-online/