Brand endorsements refer to the number of new celebrity spokespersons (including brand spokespersons, brand ambassadors, brand friends, etc.) announced by the brand's official Weibo account within the statistical time period.
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Number of luxury brand endorsers in China 2023-2024, by brand
Between May 2023 and April 2024, luxury fashion house Dior had ** brand ambassadors in China, the highest number in the luxury goods industry. Guerlain followed with ** endorsements during this period.
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Sohu. (June 14, 2024). Number of brand ambassadors of major luxury brands in China from May 2023 to April 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1396249/china-number-of-luxury-brand-endorsers-by-brand/
Sohu. "Number of brand ambassadors of major luxury brands in China from May 2023 to April 2024." Chart. June 14, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1396249/china-number-of-luxury-brand-endorsers-by-brand/
Sohu. (2024). Number of brand ambassadors of major luxury brands in China from May 2023 to April 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1396249/china-number-of-luxury-brand-endorsers-by-brand/
Sohu. "Number of Brand Ambassadors of Major Luxury Brands in China from May 2023 to April 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jun 2024, /statistics/1396249/china-number-of-luxury-brand-endorsers-by-brand/
Sohu, Number of brand ambassadors of major luxury brands in China from May 2023 to April 2024 ÌÇÐÄÆƽâ°æ, /statistics/1396249/china-number-of-luxury-brand-endorsers-by-brand/ (last visited August 06, 2026)
Number of brand ambassadors of major luxury brands in China from May 2023 to April 2024 [Graph], Sohu, June 14, 2024. [Online]. Available: /statistics/1396249/china-number-of-luxury-brand-endorsers-by-brand/
