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Popular websites for luxury goods advertising in China in 1st quarter 2024

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Source

Release date

April 2024

Region

China

Survey time period

Q1 2024

Supplementary notes

According to the source, the luxury goods industry in this statistic includes beauty products, perfume, apparels, luggage, jewelry, watches, and other relevant categories; it excludes wine, spirits, luxury cars, yachts, furniture, home textiles, and other similar items.

Data is based on a daily monitoring of over four hundred mainstream online media brand ads in China, focusing on display and news feed advertising. It excludes search and content marketing ads.

Citation formats

Popular types of websites for luxury goods advertisements in China Q1 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 16, 2024

Xiaohongshu and the likes of online community sites have become the go-to places for luxury advertisers in China. In the first three months of 2024, a total of ad creative sets of luxury products were detected on such channels, with Xiaohongshu alone accounting for over ** percent. Video streaming platforms were another favorite of high-end brands, displaying over ad creative groups.

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Luxury marketing in ChinaSocial media in ChinaLuxury goods market in ChinaWeChatInfluencer/KOL marketing in China
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Access limited to Free Statistics. Premium Statistics are not included.
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