A 2024 Chinese survey revealed that the brand ads, especially with interactive or Chinese elements, can effectively draw consumer attention in luxury articles, with ** percent of respondents saying so. A of respondents shared that celebrity marketing or KOL try-on can spark their interest in high-end products.
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Tencent, & BCG. (November 24, 2024). Types of content effectively attracting consumer interest in luxury in China as of April 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1317653/china-content-sparking-interest-in-luxury-products/
Tencent, und BCG. "Types of content effectively attracting consumer interest in luxury in China as of April 2024." Chart. November 24, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1317653/china-content-sparking-interest-in-luxury-products/
Tencent, BCG. (2024). Types of content effectively attracting consumer interest in luxury in China as of April 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1317653/china-content-sparking-interest-in-luxury-products/
Tencent, and BCG. "Types of Content Effectively Attracting Consumer Interest in Luxury in China as of April 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Nov 2024, /statistics/1317653/china-content-sparking-interest-in-luxury-products/
Tencent & BCG, Types of content effectively attracting consumer interest in luxury in China as of April 2024 ÌÇÐÄÆƽâ°æ, /statistics/1317653/china-content-sparking-interest-in-luxury-products/ (last visited July 28, 2026)
Types of content effectively attracting consumer interest in luxury in China as of April 2024 [Graph], Tencent, & BCG, November 24, 2024. [Online]. Available: /statistics/1317653/china-content-sparking-interest-in-luxury-products/
