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How important are the following factors for you when it comes to collecting personal data in the context of a loyalty program?

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Source

Release date

April 2017

Region

Germany

Survey time period

October 6 - 21, 2016

Number of respondents

322 respondents

Age group

18-65 years

Special properties

Loyalty program members

Method of interview

Online interview

Citation formats

Loyalty programs: importance of data privacy among consumers in Germany 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 6, 2018
This statistic shows the results of a 2016 survey in which consumers in Germany were asked how important the following factors are for them when it comes to collecting personal data in the context of a loyalty program. For those surveyed, transparency and understandable terms and conditions appear to be most crucial when using loyalty programs, with ** percent percent of respondents quoting these factors as quite important.
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Starter Account

For single users
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