During a 2024 survey carried out in the United Kingdom (UK), ** percent of responding consumers stated that increasing prices negatively impacted their brand loyalty. Approximately *** in four said the same about brands that were making it harder to speak to a human, e.g. relying on artificial intelligence (AI) to handle customer issues.
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SAP Emarsys. (September 23, 2024). Leading factors negatively impacting brand loyalty among consumers in the United Kingdom (UK) as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1617288/loyalty-factors-negative-impact-uk/
SAP Emarsys. "Leading factors negatively impacting brand loyalty among consumers in the United Kingdom (UK) as of June 2024." Chart. September 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1617288/loyalty-factors-negative-impact-uk/
SAP Emarsys. (2024). Leading factors negatively impacting brand loyalty among consumers in the United Kingdom (UK) as of June 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1617288/loyalty-factors-negative-impact-uk/
SAP Emarsys. "Leading Factors Negatively Impacting Brand Loyalty among Consumers in The United Kingdom (Uk) as of June 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Sep 2024, /statistics/1617288/loyalty-factors-negative-impact-uk/
SAP Emarsys, Leading factors negatively impacting brand loyalty among consumers in the United Kingdom (UK) as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/1617288/loyalty-factors-negative-impact-uk/ (last visited July 19, 2026)
Leading factors negatively impacting brand loyalty among consumers in the United Kingdom (UK) as of June 2024 [Graph], SAP Emarsys, September 23, 2024. [Online]. Available: /statistics/1617288/loyalty-factors-negative-impact-uk/
