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Consumer awareness surrounding the impacts of loyalty program data collection in Australia as of September 2021

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Source

Release date

December 2021

Region

Australia

Survey time period

September 15, 2021 to September 29, 2021

Number of respondents

1,045 respondents

Special properties

weighted by age, gender, state, household income, and education status*

Supplementary notes

*Weighting representative of the Australian population according to the 2016 Australian Bureau of Statistics Census data.

Citation formats

Consumer awareness on the impacts of loyalty program data collection Australia 2021

Published by
F. Watty,
Jul 28, 2023
A survey conducted in September 2021 among Australian consumers revealed that only around **** percent of respondents always read the privacy policy before joining a loyalty program. Around of those surveyed said they weren't aware that loyalty programs could sell their data to data brokers or that this data could then be used to make decisions about them, such as decisions on their credit worthiness.
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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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