| Characteristic | Significant improvement | Some improvement | No improvement |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Sources
Release date
October 2020
More information
Region
United States
Survey time period
July 27 to August 17, 2020
Number of respondents
101 respondents
Special properties
among martech decision makers
Supplementary notes
Original question: "How well has your current customer data platform (CDP) improved the performance of each measure of success?" "How has your customer data platform (CDP) improved your ROI/ROAS?"
Respondents were marketing technology decision makers, managers and above, involved in the selection and use of company's customer data management solution providers or platforms, using at least one customer data platform (CDP) tracked in this study, from companies with an annual revenue equal to or higher than 500 million U.S. dollars.
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