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Leading shopping categories of items bought from TikTok Shop in Thailand as of the 1st quarter 2025, by share of gross merchandise value (GMV)

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Source

In cooperation with
Release date

June 2025

Region

Thailand

Survey time period

Q1 2025

Supplementary notes

According to the source, gross merchandise value (GMV) includes all orders where payment has been made, while also including cancelled, returned, or refunded orders.

Figures have been rounded.

Citation formats

GMV share of shopping categories on TikTok Shop Thailand Q1 2025

Published by
Yihan Ma,
Jul 23, 2025

In the first quarter 2025, beauty, health, and personal care was the leading category of products bought from TikTok Shop in Thailand, accounting for **** percent of the total gross merchandise value (GMV). TikTok Shop is among the leading e-commerce platforms in Thailand.

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