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Type of influencers whose endorsed products were purchased by consumers in Vietnam as of May 2023, by gender

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Source

In cooperation with
Release date

June 2023

Region

Vietnam

Survey time period

May 11 to 31, 2023

Number of respondents

1,888 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: 鈥 What type of influencer endorsed the product that you purchased?鈥

Citation formats

Influencers endorsing products purchased by consumers Vietnam 2023, by gender

Published by Thuy D., Jun 12, 2023
According to a survey on social media influencers conducted by in May 2023, the leading type of influencers whose endorsed products were purchased by consumers in Vietnam was an actor or reality TV star among both genders, with ** percent of female and ** percent of male respondents saying so. Singer or musician influencers ranked second among the list, as stated by ** percent of female respondents and ** percent of male respondents.
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