糖心破解版

Type of products purchased by consumers based on influencer endorsement in Vietnam as of May 2023, by gender

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Source

In cooperation with
Release date

June 2023

Region

Vietnam

Survey time period

May 11 to 31, 2023

Number of respondents

1,888 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: 鈥 What type of product have you purchased because it was endorsed by an influencer?鈥

The survey was conducted among 1,065 female respondents and 823 male respondents.

Citation formats

Products purchased based on influencer endorsement in Vietnam 2023, by gender

Published by Thuy D., Jun 12, 2023

According to a survey on social media influencers conducted by in May 2023, cosmetics were the leading category among products that had been purchased thanks to influencers' endorsement in Vietnam, according to ** percent of female respondents. Meanwhile, for male respondents, the most bought influencer-endorsed product was clothing, with ** percent of them saying so.

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Social media in VietnamE-commerce in VietnamInternet usage in VietnamDigital advertising in VietnamSocial commerce in Vietnam
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