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Average engagement rates in healthcare, pharma, and biotech for selected social media platforms worldwide in 4th quarter 2024 and 1st quarter 2025

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Source

Release date

April 2025

Region

Worldwide

Survey time period

Q4 2024 and Q1 20225

Citation formats

Social media engagement rates in healthcare, pharma, and biotech in Q1 2024-Q2 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 18, 2025

As of the first quarter 2025, Instagram held the highest average engagement rate on social media benchmarks in healthcare, pharma, and biotech, with *** percent. The engagement rate on LinkedIn surpassed Instagram Reels, with *** percent compared to ***.Ìý

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