A worldwide survey carried out in 2024 showed that Boomers are the most concerned about the use of personal data when shopping online. ** percent of them avoided sharing personal details because they did not trust data privacy with AI technologies.
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Nielsen. (June 1, 2025). Consumers trust in data privacy with AI technologies in 2024, by generational cohort [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1616121/consumer-trust-in-ai-data-privacy-by-generation/
Nielsen. "Consumers trust in data privacy with AI technologies in 2024, by generational cohort." Chart. June 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1616121/consumer-trust-in-ai-data-privacy-by-generation/
Nielsen. (2025). Consumers trust in data privacy with AI technologies in 2024, by generational cohort. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1616121/consumer-trust-in-ai-data-privacy-by-generation/
Nielsen. "Consumers Trust in Data Privacy with Ai Technologies in 2024, by Generational Cohort." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2025, /statistics/1616121/consumer-trust-in-ai-data-privacy-by-generation/
Nielsen, Consumers trust in data privacy with AI technologies in 2024, by generational cohort ÌÇÐÄÆƽâ°æ, /statistics/1616121/consumer-trust-in-ai-data-privacy-by-generation/ (last visited July 20, 2026)
Consumers trust in data privacy with AI technologies in 2024, by generational cohort [Graph], Nielsen, June 1, 2025. [Online]. Available: /statistics/1616121/consumer-trust-in-ai-data-privacy-by-generation/
