* Respondents aged 3 to 5 answered with their parents. A total of 1,063 respondents participated: 166 were aged 3 to 5 years; 461 were aged 6 to 12 years; and 436 were aged 13 to 18 years.
Percentage points exceeding or below 100 percent are probably due to rounding.
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Favorite brand categories among children and teenagers in Brazil 2023, by age group
During a 2023 survey among children and teenagers in Brazil, around ** percent of respondents cited entertainment brands as their favorite advertiser category. That share was even higher in the *** age group, surpassing ** percent. Among participants aged 13 to 18, sneaker brands ranked the highest, chosen by nearly one-third. According to the same study, over half of Brazilian consumers aged three to ** influenced their families' purchase decisions.
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Kids Corp. (March 19, 2024). Favorite brand categories among children and teenagers in Brazil as of December 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1481364/children-teenagers-favorite-brand-categories-age-group-brazil/
Kids Corp. "Favorite brand categories among children and teenagers in Brazil as of December 2023, by age group." Chart. March 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1481364/children-teenagers-favorite-brand-categories-age-group-brazil/
Kids Corp. (2024). Favorite brand categories among children and teenagers in Brazil as of December 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1481364/children-teenagers-favorite-brand-categories-age-group-brazil/
Kids Corp. "Favorite Brand Categories among Children and Teenagers in Brazil as of December 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Mar 2024, /statistics/1481364/children-teenagers-favorite-brand-categories-age-group-brazil/
Kids Corp, Favorite brand categories among children and teenagers in Brazil as of December 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1481364/children-teenagers-favorite-brand-categories-age-group-brazil/ (last visited August 04, 2026)
Favorite brand categories among children and teenagers in Brazil as of December 2023, by age group [Graph], Kids Corp, March 19, 2024. [Online]. Available: /statistics/1481364/children-teenagers-favorite-brand-categories-age-group-brazil/
