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Consumers' reactions after a very good and a very poor experience with a brand worldwide as of 3rd quarter 2024

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Source

Release date

December 2024

Region

Worldwide

Survey time period

Q3 2024

Number of respondents

23,730 respondents

Method of interview

Panel survey

Supplementary notes

The source does not specify respondents’ age.

The survey included 23,730 consumers across 23 markets: Australia, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Mexico, the Netherlands, New Zealand, the Philippines, Singapore, South Korea, Spain, Sweden, the United Arab Emirates, the United Kingdom, and the United States. Each market had 1,200 respondents, except for Hong Kong with 400, New Zealand with 600, the Philippines and Denmark with 660, Ireland with 700, and Singapore and the UAE with 800.

Multiple answers were possible.

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Consumers’ reactions after positive & negative brand experiences worldwide Q3 2024

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