For four consecutive years, Tencent has been China’s most valuable brand. According to Millward Brown's BrandZ Global Top 100 in 2025, the tech giant’s brand value was valued at over billion U.S. dollars. Chinese e-commerce titan Alibaba was back to the second with about billion U.S. dollars while the alcohol manufacturer Moutai slipped to the fourth place, edging out by TikTok by a slim margin.
Changes in China’s brand portfolio
The rise of Chinese brands cannot be overlooked in the recent decade. Back in 2013, western brands Apple, Google, and IBM topped the global brand ranking. Only two Chinese candidates - China Mobile and ICBC could make into the top 20 chart, ranking and respectively with less than billion U.S. dollars in brand values. Fast forward to 2023, three Chinese companies appeared in the top 20 ranking, with Tencent claiming the place and Alibaba taking the . In 2024, only Tencent and Moutai managed to get into the list. Overall, the most outstanding Chinese brands have shifted from finance and banking to internet and technology industries.