Original question: "How often do you buy cosmetics? (such as skincare, personal care, makeup, etc.) "
Number of respondents in: China - 3,752; Hong Kong - 2,741; Indonesia - 10,434; India - 21,135; Japan - 472; South Korea - 4,475; Malaysia - 10,128; the Philippines - 11,656; Singapore - 4,579; Thailand - 15,228; Taiwan - 9,958; and Vietnam - 3,440.
Citation formats
Frequency of buying cosmetics APAC 2024, by country or territory
According to a survey by conducted in September 2024, about ** percent of respondents from Thailand purchased cosmetic products one to times per month. In comparison, around ** percent of respondents from India bought cosmetics once a week.
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Rakuten Insight. (January 27, 2025). Frequency of purchasing cosmetics in the Asia-Pacific region as of September 2024, by country or territory [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1557563/apac-purchase-frequency-of-cosmetics-by-country-or-territory/
Rakuten Insight. "Frequency of purchasing cosmetics in the Asia-Pacific region as of September 2024, by country or territory." Chart. January 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1557563/apac-purchase-frequency-of-cosmetics-by-country-or-territory/
Rakuten Insight. (2025). Frequency of purchasing cosmetics in the Asia-Pacific region as of September 2024, by country or territory. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1557563/apac-purchase-frequency-of-cosmetics-by-country-or-territory/
Rakuten Insight. "Frequency of Purchasing Cosmetics in The Asia-pacific Region as of September 2024, by Country or Territory." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jan 2025, /statistics/1557563/apac-purchase-frequency-of-cosmetics-by-country-or-territory/
Rakuten Insight, Frequency of purchasing cosmetics in the Asia-Pacific region as of September 2024, by country or territory ÌÇÐÄÆƽâ°æ, /statistics/1557563/apac-purchase-frequency-of-cosmetics-by-country-or-territory/ (last visited July 28, 2026)
Frequency of purchasing cosmetics in the Asia-Pacific region as of September 2024, by country or territory [Graph], Rakuten Insight, January 27, 2025. [Online]. Available: /statistics/1557563/apac-purchase-frequency-of-cosmetics-by-country-or-territory/
