*Note: popular retail website for buying beauty products but also sells products across other categories.
**Shows global average page visits to mecca.com. Australia accounts for 79.31 percent of total web traffic to mecca.com, with the remainder attributable to New Zealand (17.1 percent), United States (1.24 percent), United Kingdom (1.05 percent), Netherlands (0.18 percent), and Other (1.12 percent).
Only the top 24 beauty and cosmetics websites by website traffic are represented.Â
Release date is date of access.
According to the source, pages per visit is an engagement metric that calculates the average number of pages viewed by visitors during a single session on a site.
Citation formats
Popular beauty and cosmetics websites Australia 2025, by pages per visit
While priceline.com.au generated one of the highest web traffics across popular beauty and cosmetics websites in Australia in February 2025 at over *** million site visits, users of the pharmacy website viewed only an average of **** pages per visit. While sephora.com.au had a lower overall web traffic, it scored a higher page engagement rate, with an average of **** pages per visit. Nonetheless, higher page visits in a single session does not necessarily equate to greater overall engagement, as more pages may have been viewed due to user difficulties in navigating web layouts and finding products.
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Semrush. (March 30, 2025). Most visited beauty and cosmetics websites in Australia in February 2025, by pages per visit [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1499113/australia-top-beauty-websites-by-pages-per-visit/
Semrush. "Most visited beauty and cosmetics websites in Australia in February 2025, by pages per visit." Chart. March 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1499113/australia-top-beauty-websites-by-pages-per-visit/
Semrush. (2025). Most visited beauty and cosmetics websites in Australia in February 2025, by pages per visit. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1499113/australia-top-beauty-websites-by-pages-per-visit/
Semrush. "Most Visited Beauty and Cosmetics Websites in Australia in February 2025, by Pages per Visit." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Mar 2025, /statistics/1499113/australia-top-beauty-websites-by-pages-per-visit/
Semrush, Most visited beauty and cosmetics websites in Australia in February 2025, by pages per visit ÌÇÐÄÆƽâ°æ, /statistics/1499113/australia-top-beauty-websites-by-pages-per-visit/ (last visited July 27, 2026)
Most visited beauty and cosmetics websites in Australia in February 2025, by pages per visit [Graph], Semrush, March 30, 2025. [Online]. Available: /statistics/1499113/australia-top-beauty-websites-by-pages-per-visit/
