During a 2025 survey carried out among marketers from the United Kingdom, ***percent of respondents stated that deterministic identity solutions were the most important to them when working with a retail network to activate off-site advertising. Audience segmentation based on retailer first-party data ranked first, with ** percent.
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TripleLift. (June 11, 2025). Leading audience targeting solutions for retail media off-site advertising in the United Kingdom (UK) as of May 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1617000/audience-targeting-retail-media-off-site-uk/
TripleLift. "Leading audience targeting solutions for retail media off-site advertising in the United Kingdom (UK) as of May 2025." Chart. June 11, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1617000/audience-targeting-retail-media-off-site-uk/
TripleLift. (2025). Leading audience targeting solutions for retail media off-site advertising in the United Kingdom (UK) as of May 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1617000/audience-targeting-retail-media-off-site-uk/
TripleLift. "Leading Audience Targeting Solutions for Retail Media Off-site Advertising in The United Kingdom (Uk) as of May 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 11 Jun 2025, /statistics/1617000/audience-targeting-retail-media-off-site-uk/
TripleLift, Leading audience targeting solutions for retail media off-site advertising in the United Kingdom (UK) as of May 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1617000/audience-targeting-retail-media-off-site-uk/ (last visited July 26, 2026)
Leading audience targeting solutions for retail media off-site advertising in the United Kingdom (UK) as of May 2025 [Graph], TripleLift, June 11, 2025. [Online]. Available: /statistics/1617000/audience-targeting-retail-media-off-site-uk/