It was forecast that, in 2026, digital retail media advertising spending in Europe would increase by approximately **** percent, following an estimated-percent growth rate in 2025. The change was projected to continue to decrease in 2027 and 2028, yet remain **.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IAB Europe. (March 9, 2026). Change in digital retail media advertising spending in Europe from 2022 to 2028 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1311891/change-retail-media-ad-spend-europe/
IAB Europe. "Change in digital retail media advertising spending in Europe from 2022 to 2028." Chart. March 9, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1311891/change-retail-media-ad-spend-europe/
IAB Europe. (2026). Change in digital retail media advertising spending in Europe from 2022 to 2028. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1311891/change-retail-media-ad-spend-europe/
IAB Europe. "Change in Digital Retail Media Advertising Spending in Europe from 2022 to 2028." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Mar 2026, /statistics/1311891/change-retail-media-ad-spend-europe/
IAB Europe, Change in digital retail media advertising spending in Europe from 2022 to 2028 ÌÇÐÄÆƽâ°æ, /statistics/1311891/change-retail-media-ad-spend-europe/ (last visited July 24, 2026)
Change in digital retail media advertising spending in Europe from 2022 to 2028 [Graph], IAB Europe, March 9, 2026. [Online]. Available: /statistics/1311891/change-retail-media-ad-spend-europe/
